r/Deuxmoi was the former name of the Reddit celebrity-gossip community now known as r/Fauxmoi. The subreddit is independent from the official Deuxmoi celebrity-gossip brand, and its moderators say the name was changed after DeuxMoi made a trademark-infringement complaint.
Today, the community is much broader than its original focus on Deuxmoi blind items. It covers celebrity news, entertainment-industry developments, social-media controversies, fashion, film, television, music, public statements, rumors, and wider pop-culture discussions. A recent archived snapshot showed more than 6.85 million subscribers, while current community directories place its audience at roughly 6.9 million members.
What Is r/Deuxmoi?
r/Deuxmoi was a Reddit community created for discussion around celebrity gossip, particularly material connected with the anonymous celebrity-gossip account Deuxmoi. The subreddit dates to June 2020, according to Reddit metadata recorded by community trackers and a 2026 expert report that analyzed Reddit activity.
The original Deuxmoi account itself had already existed in another form before then. Vanity Fair reported that it began as a fashion-focused project run by two friends. In March 2020, during the COVID-19 lockdown period, the account began soliciting celebrity stories from followers and posting screenshots of submitted encounters, sightings, rumors, and blind items. Its following then grew rapidly.
That format naturally produced material for Reddit discussion. Users could debate blind items, compare rumors with public reporting, identify possible subjects, discuss celebrity sightings, and question whether particular claims made sense.
Over time, however, the Reddit community developed an identity that was increasingly separate from the Instagram account that inspired its original name.
Is r/Deuxmoi Still Active?
Not under that name.
The active community is now r/Fauxmoi. By January 2023, posts on the subreddit were already carrying automated notices identifying it as “r/Fauxmoi (previously r/Deuxmoi).” In February 2023, moderators publicly confirmed that the name change followed a trademark-infringement complaint from DeuxMoi.
The moderators said Reddit helped move the community and its existing material to the new name. They also advised users encountering old links to replace “Deuxmoi” with “Fauxmoi” in the Reddit URL when necessary.
So, for practical purposes:
| Term | What it means today |
|---|---|
| r/Deuxmoi | Former name of the Reddit community |
| r/Fauxmoi | Current Reddit community |
| Deuxmoi / @Deuxmoi | Separate celebrity-gossip media brand and social account |
| Deuxmoi.world | Official Deuxmoi website |
The distinction matters because search results still contain years of posts, references, screenshots, and links using the old r/Deuxmoi name.
Why Did r/Deuxmoi Become r/Fauxmoi?
According to the subreddit moderators, the change was prompted by a trademark infringement complaint from DeuxMoi. Their February 15, 2023 announcement specifically said this was the reason for the change and told users to access r/Fauxmoi instead.
This is consistent with the existence of a federally registered DEUXMOI mark. Trademark records show that DeuxMoi LLC filed an application for the word mark in October 2020 and obtained U.S. registration in December 2021 for services including pop-culture and entertainment blogs, websites, podcasts, newsletters, and digital publishing.
It is important not to overstate what happened. The public moderator statement describes a trademark complaint. It should not automatically be described as a completed lawsuit or court judgment without evidence of such proceedings.
The change also solved a long-running branding problem. Before the rename, the official Deuxmoi account had publicly emphasized that it did not control the subreddit. A 2022 discussion preserving that statement quoted Deuxmoi saying the Reddit community was not associated with the account, while subreddit users noted that the community description also identified itself as unaffiliated.
What Does “Fauxmoi” Mean?
The replacement name is Fauxmoi, pronounced approximately “foe-mwah,” according to the subreddit itself. Its current description calls the community “The cultural zeitgeist archivists.”
The name is also an obvious play on “Deuxmoi,” while giving the community its own identity.
That distinction became increasingly appropriate because r/Fauxmoi stopped functioning simply as a forum for discussing Deuxmoi submissions. It evolved into a much larger general pop-culture community.
r/Deuxmoi vs. Deuxmoi: They Are Not the Same Thing
This is the most important distinction for anyone arriving through search.
Deuxmoi
Deuxmoi is a celebrity-gossip media brand best known for crowdsourced tips, celebrity sightings, relationship rumors, blind items, and entertainment reporting. Its official presence now extends beyond Instagram to its own website, podcast, newsletter, app, merchandise, and other social platforms.
Its website describes Deuxmoi as a pop-culture source built around celebrity information supplied by people who encounter or hear about public figures.
Crucially, the site also carries a disclaimer stating that some statements have not been independently confirmed and that it does not claim all published information is factual.
r/Deuxmoi / r/Fauxmoi
The Reddit community is user-driven.
Its members discuss material from many sources, including:
- established entertainment publications
- celebrity social-media accounts
- interviews and videos
- public statements
- Deuxmoi posts
- tabloids
- user-submitted celebrity anecdotes
- internet controversies and cultural discussions
The subreddit therefore should not be treated as an official extension of the Deuxmoi business.
How r/Deuxmoi Changed From a Gossip Forum Into r/Fauxmoi
The original association with Deuxmoi became progressively weaker as the community grew.
By 2022, the subreddit was already discussing far more than blind items from one Instagram account. Its membership was expanding through Reddit itself, and disagreements sometimes emerged between the community and the Deuxmoi account.
A later interview with a Fauxmoi moderator described the evolution in similar terms. The moderator said the subreddit had become a broad celebrity-gossip community and was posting relatively little material from the original account by the time the naming dispute occurred.
That history explains why modern r/Fauxmoi can feel very different from what someone searching for r/Deuxmoi might expect.
The current subreddit includes discussion of movies, music, celebrity interviews, entertainment reporting, fashion, social-media behavior, industry controversies and other subjects its moderators consider part of the wider cultural conversation.
How Large Is r/Fauxmoi Today?
It is now one of Reddit’s largest celebrity-focused communities.
A September 22, 2026 archived copy of the subreddit showed 6,855,602 subscribers. A current community index rounds its size to roughly 6.9 million members.
For comparison, the subreddit was dramatically smaller earlier in its history. A May 2022 thread discussing its separation from the Deuxmoi account included users referring to roughly 120,000 members at the time. That historical figure comes from community discussion rather than official subscriber records, so it is best understood as an approximate contemporary reference.
Its expansion also demonstrates how far it has moved beyond being merely a companion discussion board for another social-media account.
What Kind of Content Is Posted on r/Fauxmoi?
The current subreddit functions primarily as a curated pop-culture discussion forum.
Typical subjects include celebrity news, new interviews, public relationships, movie and television casting, music-industry stories, fashion, celebrity statements, social-media controversies and entertainment reporting.
Smaller pieces of gossip are often redirected into recurring community threads rather than receiving individual posts.
For example, the moderators currently direct anecdotal celebrity information into an “I Have Tea On” thread, while requests for gossip about a particular celebrity go into “Does Anyone Have Tea On” discussions. Other recurring megathreads provide space for material that does not justify its own post.
This structure helps explain why someone searching r/Deuxmoi for a specific celebrity may find both full discussion posts and large megathreads containing hundreds of unrelated comments.
Also Read: r/celebs: What the Reddit Community Is and How It Works
How Strict Are the r/Fauxmoi Rules?
The subreddit is heavily moderated compared with a completely open gossip forum.
Its current rules prohibit personal attacks and several forms of discriminatory or demeaning commentary. They also specifically restrict unwarranted speculation about subjects such as sexuality, health conditions, abuse, addiction and plastic surgery.
Low-effort or repetitive posts may be removed, particularly when the subject belongs in one of the recurring gossip threads.
The subreddit also asks users sharing tabloid or social-media material to upload a screenshot or video and provide the original source separately for verification. Its rules discourage paywalled links and require titles to describe the material accurately.
What Are “Approved B-Listers”?
Some r/Fauxmoi discussions are restricted to members given Approved B-Lister status.
The subreddit says it uses this restriction for subjects that are especially vulnerable to brigading or disruptive outside participation. Users can apply to the moderators for approved status, although acceptance is controlled by the moderation team.
This means a visitor may be able to read a thread but not necessarily participate in every discussion.
How Reliable Is Information on r/Deuxmoi or r/Fauxmoi?
r/Fauxmoi can be useful for discovering stories, public reactions and primary-source material, but Reddit discussion itself is not proof that a claim is true.
The reliability varies dramatically depending on what is being posted.
A screenshot of a verified celebrity statement can be checked against the original account. A link to an established publication can be evaluated according to that publication’s sourcing. An anonymous comment claiming that someone’s friend encountered a celebrity is much harder to verify.
The same caution applies to Deuxmoi itself. The official Deuxmoi website explicitly warns that some information has not been independently confirmed.
Vanity Fair documented this uncertainty early in Deuxmoi’s rise. Its 2021 investigation described the account publishing both tips that preceded subsequently confirmed news and contradictory or questionable rumors.
That mixed record is one reason celebrity gossip should generally be treated as a lead rather than evidence.
A Simple Way to Evaluate a Gossip Claim
Check where the information actually originated before repeating it.
A useful credibility order is:
- Direct confirmation from the person, representative, company or relevant official record.
- Independent reporting from reputable publications with clearly described sourcing.
- Photographs, video or public records that can be authenticated and placed in context.
- Named eyewitnesses or attributable interviews.
- Anonymous insider claims and blind items.
- Reddit comments repeating something seen elsewhere without a source.
A rumor being repeated by thousands of users does not independently verify the original claim.
What Are Blind Items?
A blind item is a gossip story that withholds the identity of the person being discussed while giving clues that allow readers to speculate.
Instead of directly naming an actor, for example, a submission might refer to an “A-list actor” and provide details about a recent movie, partner or event.
Blind items have long existed in entertainment gossip, but crowdsourced platforms such as Deuxmoi made the format especially visible on social media. Vanity Fair reported that blind submissions became an increasingly important part of the account as its audience expanded.
The important limitation is obvious: correctly guessing who a blind item appears to describe does not prove the underlying story.
Why Search Results Still Show r/Deuxmoi
Old Reddit pages, Google results, screenshots, archived discussions and external articles still use the r/Deuxmoi name because the community accumulated years of content before becoming r/Fauxmoi.
The moderators said older posts remained available after the migration. They specifically recommended replacing “Deuxmoi” with “Fauxmoi” in an old Reddit URL if a pre-renaming link stopped working.
For example, an old reference in the form:
reddit.com/r/Deuxmoi/...
may have a corresponding version under:
reddit.com/r/Fauxmoi/...
This is especially useful when following links from articles, forums or search results published before 2023.
What Happened to the Original Deuxmoi Brand?
The official Deuxmoi operation did not disappear when the subreddit changed names.
It remains active as a separate pop-culture media property. As of 2026, its official website publishes celebrity exclusives, entertainment news and sightings, while its verified Linktree directs users to Instagram, TikTok, Threads, podcasts, a Substack newsletter, its mobile app and commercial offerings.
The website was still publishing new celebrity stories and sightings in September 2026.
So the rename did not represent Deuxmoi rebranding itself. It was the Reddit community that adopted a new identity.
Why r/Deuxmoi Still Matters as a Search Term
Searching r/Deuxmoi today usually reflects one of three intentions.
A reader may be trying to find the old subreddit, looking for a historical Reddit discussion, or confusing the Reddit community with the official Deuxmoi account.
Understanding the rename resolves all three:
r/Deuxmoi = the former Reddit name.
r/Fauxmoi = the current Reddit community.
Deuxmoi = a separate celebrity-gossip brand.
That distinction is also important when citing information. Something posted by a random r/Fauxmoi user should not be described as a statement made by Deuxmoi, and a Deuxmoi blind item should not automatically be attributed to the Reddit community.
FAQ
Does r/Deuxmoi still exist?
The community previously known as r/Deuxmoi now operates as r/Fauxmoi. The moderators confirmed the name change in 2023 and directed users to the new subreddit.
Why did r/Deuxmoi change its name to r/Fauxmoi?
The moderators said the subreddit was renamed because of a trademark-infringement complaint from DeuxMoi. The DEUXMOI mark had already been federally registered for entertainment and pop-culture media services.
Is r/Fauxmoi owned by Deuxmoi?
No evidence indicates that it is. The Reddit community has repeatedly identified itself as independent, and the Deuxmoi account publicly stated before the rename that it did not control or operate the subreddit.
How many members does r/Fauxmoi have?
A September 2026 archived Reddit page showed 6,855,602 subscribers, with current community indexes placing the total at roughly 6.9 million. Member counts constantly change, so any exact figure should be treated as a snapshot rather than a permanent total.
Can r/Fauxmoi celebrity gossip be trusted?
It depends on the source behind each post. Material based on verified statements or reputable reporting can be checked independently, while anonymous “tea,” blind items and unsourced comments remain unconfirmed until stronger evidence appears.
How can I find an old r/Deuxmoi post?
Search for the discussion under r/Fauxmoi. The moderators said older posts were transferred during the rename and advised changing “Deuxmoi” to “Fauxmoi” in old Reddit URLs when necessary.
Also Read: r/SquaredCircle: Reddit’s Wrestling Community Explained
